There’s a hidden price tag attached to every moment you stay still...

It’s not just money you lose...it’s time, energy, confidence, and opportunity...

We talk about ROI like it’s the only thing that matters...but what about the COI...the Cost Of Inaction?

I remember hearing a friend once say, “Success isn’t cheap, but it’s worth it. Pay full price.”

And that stuck with me...because I’ve spent seasons of my life waiting for the perfect moment...waiting for money to come in...waiting for someone else’s green light...waiting for confidence that never arrived...

Every time I waited, I paid for it later...in regret...in missed chances...in time I’ll never get back.

Doing nothing feels safe in the moment...but it’s expensive long term...you pay for comfort now with discomfort later...you pay for indecision with opportunity...you pay for hesitation with peace of mind.

I’ve learned that it’s not the big leaps that cost you most...it’s the moments you stand still while your dream moves on without you...

So before you ask, “What’s the ROI?” ask yourself, “What’s the cost if I don’t?”

Movement doesn’t just create momentum...it creates meaning...

And the longer you wait to move, the more expensive it gets.

By Chris Errington