Avoid costly logistics decisions before execution begins.
Independent guidance for importers and cross-border shippers facing high-stakes shipping decisions.
For nearly 30 years, I’ve worked around complex business decisions and high-stakes sales.
Across industries, I’ve seen the same pattern repeat...
Most failed partnerships don’t break during execution...they break before anything is signed.
Wrong assumptions get made.
Advice isn’t neutral.
Key questions don’t get asked.
By the time the problem shows up in operations, it’s already expensive and hard to unwind.
That’s where I come in.
I help importers and cross-border shippers slow big logistics decisions down before they commit.
I don’t run logistics...I don’t sell freight.
I help pressure-test the decision, surface risk, and make sure the right conversations happen before contracts are signed and money moves.
I stay involved to protect alignment so the decision holds up over time…not just on paper.
If you’re about to sign something and want confidence you’re not missing anything…or something about a logistics decision doesn’t feel fully aligned yet…
That’s where the conversation starts.
How We Get Started
The goal is simple: get clarity on the decision before it becomes expensive to change.
Logistics Decision Review
This is for importers and cross-border shippers who are about to make a significant logistics decision and want confidence before they commit.
Most logistics problems don’t start once freight is moving...they start earlier…when assumptions aren’t tested, advice isn’t neutral, or the wrong structure or partner gets locked in...
This review gives you a neutral second set of eyes before anything is signed.
What’s included:
• A neutral review of the decision in front of you
• Clear identification of risks, assumptions, and blind spots
• Validation of whether the partner and structure actually fit
• Straight guidance on what to move forward with and what to avoid
What this is not:
This is not a brokerage.
This is not a 3PL.
I don’t sell freight, rates, or capacity.
The outcome:
You leave knowing whether the decision holds up…or what needs to change before it becomes expensive to unwind.
What happens after:
Some clients continue with targeted follow-ups or ongoing advisory once alignment is clear.
That’s only discussed after the initial review...before anyone retains me, I always do a working review...if there’s nothing meaningful to fix, I’ll tell you and we stop there.
*No obligation. If there’s nothing meaningful to fix, I’ll tell you
Who I Work With
Owner-led importers ($5M–$100M) who are about to make a high-stakes logistics decision and want confidence before they commit.
You don’t fully trust the advice you’re getting and want a neutral second set of eyes before it becomes expensive to unwind.
North American companies importing product and shipping cross-border between Canada and the U.S., or moving freight across the country by rail, intermodal, or truck.
Decisions are complex, conditions change fast, and the margin for error is thin.
Owners who want a long-term, trusted advisor they can rely on for logistics and supply chain decisions as their business evolves.
Not a vendor...not a salesperson...a steady partner focused on decision quality and alignment over time.
TESTIMONIALS
What People Say
"
Chris is the only one I’ve worked with who actually tells me when not to ship something a certain way. That kind of honesty saved us thousands.
"
He’s not the cheapest. But he’s the calmest voice in the room when everything goes sideways—and that’s worth a hell of a lot more.
Trust Built In
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20+ years in sales across multiple industries
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Relationships over transactions
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Fiercely loyal, relentlessly honest
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Proud dad, husband, and pond-builder (seriously)
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The guy you want in your foxhole
